Your Competition - Through the Eyes of the Buyer
Discover the power of tracking the competition with our recommended "Competitive Research Playbook." This comprehensive guide goes beyond simply monitoring competitors; it offers insights into how buyers perceive the market based on your content and messaging. By understanding your competitors' positioning, you can view the market through the "Lens of the Buyer." One standout feature is the "Market Command Matrix," a top method for assessing and acting on competitive landscapes. For companies in the lower middle market, this tool helps strategically target dominant competitors. Do you have a competitor and buyer intelligence program in place? Contact us to share your experience!
Competitive Landscape
Tracking the Competition
There is an outstanding resource we recently discovered that provides a comprehensive "Competitive Research Playbook".
And and when we say, "comprehensive," buckle up. It is lengthy, but well worth the read. But the value this playbook can deliver is beyond just tracking competition.
The way our buyers "see" and understand the landscape of alternatives available to them is heavily influenced by the content and messaging produced by us and our competitors.
So the only way to really "see" the market the way your buyer sees it, is by understanding the relative position and messaging of your competitors. So think of this instead as the "Lens of the Buyer" Playbook.
Here is a sneak peak at one of our favorite components of the Playbook, the "Market Command Matrix."
This is one of the best methods we've seen to assess and take action on the competitive landscape, both current state and trends over time.
It is important to call out that most companies in the lower middle market (<$50MM in revenue) will be in the lower left, which provides the latitude to attack (very prescriptively) the competitors with the highest "command of market" (i.e. the upper right).
Do you have an always-on competitor and/or buyer intelligence program? Send us an email and let us know!